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Tottenham Hotspur could rival Real Madrid for German coach – report

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Photo by CHRISTOF STACHE/AFP via Getty Images

Bayern Munich’s decision to sack Julian Nagelsmann in the middle of the season may have a domino effect on the managerial market in Europe this coming summer.

Shortly after Nagelsmann was sacked, Thomas Tuchel, who was eyeing a potential job at Real Madrid, was hired as his replacement.

On the flip side, reports emerged in Spain stating that Real Madrid boss Florentino Perez had long-eyed a move for Nagelsmann due to his tactical prowess. However, the German has been linked with a move to Tottenham Hotspur as well, as a potential replacement for Antonio Conte.

A recent report from Matt Law has offered an update on Nagelsmann’s future, suggesting that the young tactician is one of Spurs’ top coaching candidates right now. However, despite Spurs’ interest, Nagelsmann could still find himself on the Real Madrid radar this summer.

This is because the Spanish giants are actively looking for managerial options, amid uncertainty over the future of Carlo Ancelotti.

The Italian has faced immense pressure due to Real Madrid’s poor performances in domestic competitions this season. He has also not been properly backed by the club and with the Brazilian national team waiting on the wings, many believe he will leave Santiago Bernabeu at the end of the season.

That is where Nagelsmann could prove to be an ideal option. With Real Madrid likely to undergo a massive transition in the near future, the German is the right man to manage the infusion of young players and build a proper identity.

However, it must be noted that Nagelsmann is not the only option for Real Madrid. There are also question marks over his man-management techniques, which is why the experienced Mauricio Pochettino is reportedly leading the race, in the bid to become the next Real Madrid coach.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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