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Real Madrid players publicly ask star midfielder to take Kroos’ no.8 shirt following emotional message

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Toni Kroos’ retirement has come shocking to the world of football. In a matter of hours, many legends of the sport have shared a personal message for the German midfielder – particularly his teammates.

Now, Federico Valverde has also shared an emotional message for Kroos via his personal social media handle. His message reads:

“I guess when we were kids we all had an idol. The one we admired, the one we saw on TV and thought ‘I want to be like that’.

“And if we were children with a lot of imagination, we could dream that we were playing ball with that idol, which was distant, untouchable, difficult to reach. That boy was me. That boy fulfilled his dream and played with the player he always had as an idol.

“Today with a strange feeling and a lump in my throat, I know that that child would have liked to play with you ten more years, and so would I, Toni. Because I never stopped being that child who always admired you.”

Vinicius and Alvaro Rodriguez have commented on the post, asking the midfielder to take over the iconic number 8 jersey.

Their comments read “The heir of the 8” and “Now it’s your turn to follow the legacy brother”.

Earlier reports had already suggested that Valverde would be the chosen one to fill Kroos’ boots, but there were some unknowns as to whether the player would be willing to retain his current number 15.

As of currently, Valverde has played a total of 256 games for Real Madrid, scoring 21 and assisting 23 more.

Besides the Uruguayan’s astonishing numbers, Kroos himself had named the player ‘top three in the world’ in 2022.

With Valverde’s Real Madrid campaign, Kroos’ approval, and his teammates pushing the 25-year-old to take the legendary shirt number, it looks quite certain that Valverde will opt to fulfill his childhood dreams.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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