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Juventus make contact with out-of-favour Real Madrid defender over January move



Photo by Ethan Miller/Getty Images

Alvaro Odriozola finds himself in an extremely difficult position at Real Madrid. Having returned from a decent enough loan spell at Fiorentina, the Spaniard was expected to move on permanently in the summer window.

However, no move materialised and Odriozola ended up staying put at the Santiago Bernabeu, even though he has no part to play in Carlo Ancelotti’s plans for the season.

Indeed, Odriozola is behind Dani Carvajal and Lucas Vazquez in the right-back slot while the likes of Nacho and Antonio Rudiger have also been used in the position at times.

The 26-year-old ace is the only Real Madrid first-team player to not have played a single minute of competitive football in the ongoing campaign.

Given his situation, an exit in the January transfer window could be on the cards and Italian giants Juventus have seemingly shown an interest.

According to journalist Santi Aouna on Foot Mercato, Juve watched Odriozola from close quarters during his loan stint at Fiorentina last season and ready to offer him an escape route in the winter.

It is further claimed that the Bianconeri have already made first contact with the Real Madrid star’s entourage. The idea would be to take the former Real Sociedad ace on a six-month loan deal until the end of the season.

Real Madrid, for their part, are unlikely to be affected by Odriozola’s departure as they can replace him with Castilla’s Vinicius Tobias.

With the 26-year-old’s contract expiring in 2024, what remains to be seen is whether the Spanish capital outfit seek a permanent departure or are prepared to send him out on loan.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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