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Real Madrid confident of beating Liverpool in Jude Bellingham race



Photo by Julian Finney/Getty Images

Jude Bellingham was one of England’s top performers in the recently concluded FIFA World Cup, scoring once and providing one assist in five games for the Three Lions. The youngster is already one of the most sought-after talents in world football, and the demand for him now is higher than ever.

According to reports from BILD, the management of Real Madrid are convinced about signing the midfielder in the summer. His transfer is now said to be an ‘absolute priority’. Furthermore, they are now confident of pulling ahead of Liverpool.

Los Blancos have been actively pursuing his signature for several months now but took a step back after learning that Liverpool were throwing the kitchen sink for his move. Now, they have re-entered talks and will push hard to make his arrival at the Bernabeu possible.

The sudden revival in their interest could be due to a sudden realisation of the graveness of their midfield situation. Luka Modric, at 37 years of age does not have a lot of gas left in his tank while Toni Kroos’ future is hazy too.

Only Aurelien Tchouameni and Federico Valverde can claim a guaranteed starting spot on the team in the near future. There is a real need for another quality reinforcement in the summer, and Bellingham is the chosen one.

In fifteen Bundesliga appearances for Borussia Dortmund this season, the teenager has scored three goals and provided two assists. His influence on the UEFA Champions League has been unreal too, with five goal-contributions in as many appearances.

Given that his contract with Dortmund runs until 2025, Bellingham could command a steep transfer fee, with some outlets suggesting it could go as high as €150 million.

But, as per BILD, Real Madrid are now confident of landing the 19-year-old, with Liverpool now seeing the chances of them signing him as only ‘moderate’.

If Real Madrid fail to sign the Borussia Dortmund star, Enzo Fernandez of Benfica promises to be a strong alternative. The Merengues are paying attention to his situation too, especially after his stellar World Cup run.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition



Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.


The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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