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Roma legend Totti talks Real Madrid, Bernabeu, Modric, Ancelotti: “It’s my second home”

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Photo by Emilio Andreoli/Getty Images

AS Roma legend Francesco Totti was one of the high-profile attendees at Santiago Bernabeu when Real Madrid beat Celta Viga 2-0. Given his time in the Spanish capital, the former Italy international also visited Real Madrid’s Valdebebas training ground, meeting several players as a result.

As part of his visit, the legendary striker also reunited with his former Roma teammate Antonio Rudiger, while also meeting the likes of Karim Benzema, Luka Modric and Vinicius Jr. among others.

It must be noted that over the course of his spectacular career, Totti has played as many as 10 games against Real Madrid. Of these 10 outings, five matches were played at Santiago Bernabeu and while speaking about the environment of the stadium, he said,

“Santiago Bernabeu is a stadium that instils passion and makes you want to play. Coming as an opponent was exciting,” he was quoted as saying by Mundo Deportivo.

In his final appearance against Real Madrid at Santiago Bernabeu, the Italian received a standing ovation from the crowd. “It was a feeling that I will carry with me for the rest of my life. It is a unique emotion to be applauded by a stadium like the Bernabéu. It was exciting.”

In 2014, Modric exchanged shirts with Totti and the 46-year-old said that he has a special relationship with the midfielder.

“I have a special relationship with Luka Modric. We admire each other. I have the pleasure of knowing him personally and he’s an extraordinary player and person,” he said.

Real Madrid are set to lock horns with Manchester City in this season’s UEFA Champions League semi-final and Totti hopes that Madrid come out on top.

“It’s a final in the semi-final. There are two great teams and two great clubs. We’ll see 50 world-class players. Anything can happen. I cheer on Real Madrid and I hope they make it to the final.”

Lastly, Totti also had joyful words reserved for Carlo Ancelotti.

“Ancelotti and I have a wonderful relationship. He is a true, pure person who transmits positivity. He gave me the chance to come and see Real Madrid City and here I am. After Roma, Real Madrid is my second team and the club that I have always encouraged and admired,” he concluded.

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Real Madrid News

Revealed: The blueprint behind Real Madrid’s €1 Billion revenue ambition

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Photo by FRANCK FIFE/AFP via Getty Images

As one of football’s biggest and most successful institutions, Real Madrid enjoy serious perks on the economic front. After all, they cater to a worldwide audience and thus see their remunerations come in from across borders.

The arrival of Kylian Mbappe will only serve to further grow Los Blancos’ fanbase, and with a generational squad set to dominate world football for the years to come, Florentino Perez sees a special marketing opportunity.

According to reports from SPORT, Real Madrid have thus set themselves a target to hit €1 billion in revenue and have drawn up a concrete plan for the same.

The player aspect

As a football institution, one of the most significant aspects of remuneration is the team’s direct winnings in terms of prize money. Having won the Champions League last season and with Mbappe coming in, the team is in safe hands.

Moreover, the average age of Real Madrid’s squad is just 27.1 years implies that the team has significant longevity with little change expected in personnel.

The second important aspect that the club hopes to count on is the crowd-pulling factor that such young players exert on the new generation.

Kylian Mbappe will be the face of Real Madrid’s marketing campaign. (Photo by FRANCK FIFE/AFP via Getty Images)

Real Madrid already boast 410.9 million followers on social media and have added 48.4 million just last year. Mbappe, who himself has 132 million followers across Instagram and X, will further amplify that number next season and add to the club’s followers.

It is thus clear that the Frenchman will become the face of the club and the centre for all marketing operations of Real Madrid plan.

The road to €1 billion is thus not complicated, although Perez must be wary that Mbappe is picky with the brands he endorses. Further, the distribution of image rights will be a major factor to finalise.

The new Bernabeu

Having undergone extensive renovation, the New Santiago Bernabeu will take over as the world’s highest-grossing football stadium next season and play a massive role in boosting Real Madrid’s collections. The partnership with Sixth Street and Legends will also be crucial.

Furthermore, the new venue will also serve as a massive economy generator through miscellaneous events. Apart from Taylor Swift, the club also has agreements with Karol G, Aitana, Lola Indigo and La Velada del Ano de Ibai Llanos for exclusive events.

Real Madrid plan to add extra revenue from exclusive events at Santiago Bernabeu. (Photo by Angel Martinez/Getty Images)

Needless to say, such events will serve significantly to boost the income and near the elusive €1 billion mark.

Cost-cutting

The final, yet critical manoeuvre Perez plans is to cut the costs on the wage front with a salary reduction of €0% already being made in both 2019-20 and 2020-21. That was, in fact, one of the major reasons Real Madrid stayed on their feet in the pandemic.

Player sales is another element where the men in white have worked their plan, getting rid of the older players while their market value was still high and reinvesting the cash into younger talents who can serve for at least the next decade.

The club recorded north of €800 million in income last year and the €1 billion mark is not too far off. Needless to say, the coming year could thus be special for the men in white.

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